The future of client service businesses is in a state of dynamic change owing to the application of technology to the performance of tasks once thought to be solely the purview of human capital.
Technology-based innovation, along with the robust trend of clients demanding more for less and forcing process improvement by the professions, give rise to ten principles which will define business success in the 21st century.
Present and future conditions demand that all businesses have a performance culture and an innovation mindset.
These principles establish the cornerstones of performance and innovation at N2 Advantage
We should not be content to lead small lives doing small things, constantly harried by others who worry over small risks and drain our optimism and desire for change.
We must not leave our futures to others.
Be transparent in our goals, aspirations, strategies and leadership.
We are in an era of low growth and high volatility. Our strategies, our governance and our leaders must reflect this absolute reality.
We must have a “be first” mindset. Not a “do well” mind set. Or a “get paid a lot” mind set. No, a hunger to be Number 1 in something that we do.
Many firms sell shallow breadth as a virtue. We say “only be as broad as you are deep”.
Always choose your markets in areas where there is less, if not little, competition due to your depth. Depth of skills. Depth of resources. Depth of service offerings.
Lawyers and other consultants are on earth to manage risk.
In an era of a shrinking revenue frontier, we cannot, should not, walk away from business opportunity because “we can’t make it profitable”. With efficiency comes profitability.
An innovation mindset must be coupled with a
just do it mindset.